Resume

Adam Haas

Director of Product Design

Product design leader with 10+ years building 0-to-1 products, scaling design teams, and driving measurable business impact across SaaS, B2B, and enterprise platforms. I turn ambiguity into strategy, strategy into systems, and systems into outcomes.

LinkedIn /in/adamchaas
Location ☀️ Orange County, CA
$34M+
Revenue influenced
20+
Products shipped
8
Person team managed
4
Direct reports promoted

Experience

Director of Product Design

VideaHealth
Sep 2024 – Present
  • I lead UX strategy and 0-to-1 product incubation for a B2B SaaS AI platform, owning end-to-end discovery and delivery across desktop and mobile. By establishing core UX principles and a unified design system, I drove a 45-point NPS increase; redesigned the core product workflow through iterative, user-validated research to grow satisfaction scores for 12+ consecutive months; and launched Voice Notes AI, shipping the largest ambient voice AI deployment in North America with Aspen Dental. I also built an innovation sprint framework to screen and de-risk new concepts, and hired and mentored senior designers while setting team standards, critique culture, and career expectations.

Director, Product Design

Weedmaps
Jul 2023 – Sep 2024
  • Managed a team of 8 product designers across consumer and business platforms, overseeing two design systems in a complex multi-region environment. Drove an 8.5% increase in deal claims through a data-driven revamp of WM Deals, launched the Events feature to a 6.2% lift in in-person attendance for California brands and retailers, and created design sprint frameworks that cut project turnaround time by 10% while improving cross-functional collaboration.

Director, Product Design

Emotive
Oct 2020 – Jul 2023
  • Promoted from founding Lead Product Designer to Manager to Director, I built the design function from the ground up at a B2B channel marketing SaaS platform, owning hiring, process, culture, and craft. Led the end-to-end redesign of the Emotive platform to a 21-point NPS increase, designed Emotive Attribution from scratch generating $1.2M in net new ARR, and established the hiring standards, career progression frameworks, and collaborative design culture that scaled the team.

Earlier Experience

  • Senior Product Designer • Auction.com • Feb 2019 – Jul 2020
  • Lead UX Designer • Ytel • Mar 2018 – Feb 2019
  • Director of UX • SmileMate (DentalMonitoring) • Sep 2017 – Mar 2018
  • Lead UX Designer • Wells Fargo • Feb 2015 – Sep 2017
  • Senior UX/UI Designer • Traffik Advertising • Jun 2014 – Feb 2015
  • Senior Interactive Art Director • Studio PMG • Jan 2014 – Jun 2014
  • Visual Designer • MetLife • Dec 2004 – Dec 2013
  • Freelance Graphic Designer • Various clients • 2002 – 2004

Skills

Design Strategy Team Leadership Design Systems Product Strategy User Research Stakeholder Management Design Operations Cross-Functional Leadership Hiring & Mentorship Data-Informed Design Data Visualization 0-to-1 Product Incubation Figma Cursor Claude Code

Education

B.A., Graphic Design

Platt College • Newport Beach, CA